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Ashco Centers proposes mixed-use waterfront development on Jacksonville’s Southbank

Marcus Chen
Managing Editor · Friday, October 16, 2026 at 2:47 PM · 1 min read
Ashco Centers proposes mixed-use waterfront development on Jacksonville’s Southbank — News4JAX Local, St. Augustine Dining news
Image: News4JAX Local

Ashco Centers has unveiled plans for a proposed 4.87-acre mixed-use development along the St. Johns River at 1701 Prudential Drive on Downtown Jacksonville’s Southbank.The project, called The Seaport at St. Johns, would include two towers with high-end residences and a luxury hotel, 110,000 square feet of retail space, a grocery store and waterfront dining. Plans also call for a marina, public promenade and plaza, and a walkable connection to the Southbank Riverwalk.The Jacksonville-based, family-owned company says the project would create a new community destination along the riverfront.“This project puts Jacksonville’s greatest natural asset, the St. Johns River, at the heart of downtown life,” founder Edward Ashurian said. “We envision a community gathering place on the St. Johns River where everyone can dine at the water’s edge, stroll the riverfront, and explore new amenities.”Tiffany Ashurian, the company’s vice president of leasing and acquisitions, said Ashco is inviting potent

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